The blog is in essence a small community, a place where users interact by commenting on the various posts.
This is just a classic example of interaction on a blog, but to increase the user involvement you can also publish surveys to find out their tastes and interests, or launch competitions useful to trigger word of mouth, etc.
So the blog compared to the institutional website of the accommodation facility, it is much more open to dialogue and allows for greater communication with users.
2) Search engines like the blog
Search engines wink at blogs in general, often giving it greater visibility than traditional sites. The reason for this predilection lies in the very structure of the blog, which is strongly SEO optimized, than in the amount of fresh content that they manage to generate. Search engines like Google, who are greedy for new content and always on the hunt for new pages to index, in short, they find their daily bread in blogs.
So a blog with original content, of quality and updated often, manages to conquer them in a short time first pages of search engines, for keywords related to the topics covered.
3) The blog brings visits and reservations to the hotel website
A blog that receives visitors interested in topics related to the area where the hotel is located, automatically brings potential customers to the official website. Let's take an example to clarify what has been said: in official blog of the Hotel Palazzo Ravizza, dedicated to the city of Siena, last month an article was published about theChigiana Academy, an important musical event taking place during the summer, which attracts tourists from all over the world. After a few days this article was indexed by Google.com and appeared in the results in first page for searches carried out in English using the keywords “chigiana siena” and many other variations.
This visibility attracted a good number of foreign visitors, which after having consulted the article in question, they also went to visit the hotel's official website via the link on the blog, and subsequently booked with the booking engine.
It is therefore obvious how a tourism blog can be excellent they drive to generate visits and bookings.
Tourist blog, what themes and topics can be addressed?
Take the blog as a means to do territorial marketing, in which to talk about everything related to tourism in the area where your accommodation facility is located. Address topics that are of great appeal to potential tourists, like for example events scheduled in the surrounding areas all’hotel: fairs, festivals, markets, film reviews, concerts and festivals, sports competitions, artistic performances, etc.
They are of equal importance museums and tourist attractions close, as exhibitions, archaeological sites, he asked, parks, etc., which however need to be described in depth, dedicating a specific article to each of them, instead of the classic list found on the page “surroundings” present on the hotel website.
The tourist, especially the foreign one, he also loves to know the history of the place that he is going to visit, therefore you can talk about facts and events relating to the area, even better if told with particular anecdotes, which enrich the exhibition.
Another topic of great interest for tourists is that food and wine, therefore it is advisable to have a category of your blog dedicated to this topic, and in which to talk, for example, about typical local dishes and products, perhaps suggesting local producers and tourist operators who organize visits to companies, guided tastings, wine tours, etc.
To embrace the interests of a wide range of users, it is also important to advise the sporting activities ed i spa treatments which can be carried out near the hotel, recommending wellness centers, spa e beauty farm, sports clubs, handle, golf courses, or companies that organize special excursions, like flying in a hot air balloon, tour in moto, and similar.
The development of articles regarding the services and activities which can be carried out inside the hotel. For example if you have a Spa, you could write a post on the treatments offered to guests, but in an alternative way, perhaps interviewing one of the masseuses, asking her what the origins of a specific technique are, the resulting benefits for the patient, or similar things. Give free rein to your imagination, the important thing is that the topics can be interesting for the tourist.